MELBOURNE SPRING FASHION WEEK

Brand Activation

Concept, Creative Direction, Motion Design

Production House: Visual Playground

Client: City of Melbourne

Initially commissioned to provide a motion piece to compliment the print marketing campaign for Melbourne Spring Fashion Week. we pitched an idea to further the reach to audiences during the launch and the duration of the festival. This was for an interactive billboard that would compliment that years brand vision.

The client loved the idea so much, we were commissioned to produce three interactive stations.