Maltesers Block Launch campaign

Creative Direction, Motion Design

Agency: Creaytive

Client: MARS

Working in close partnership with the marketing design team at Creaytive, we developed a motion campaign that brought a static image to life,

Through the process, we imagined the best camera angles, best lighting and best textures to make the product look better than itself.
Considerations such as; how does the Maltesers bubble form, react to the gravity in the space, and then form as its own bubbly shape?
How does this shape form from the central block? If a wrap occurs, it must be respectful to the high-end chocolate of its category, therefore it needs to float/flutter like a royal silk.
Once enveloped around the bar, the final resolve must present this beautiful bar in it's best light, and most modest packaging?

Overall, a completely successful campaign was executed in vertical and landscape formats across multiple platforms