INTERACTIVE ACTIVATION

AGENCY: Visual Identity

CLIENT: Nissan Australia

With a brief that entailed immersing a showroom car in an imaginary landscape and creating a seperate interactive experience, we reflected the current Nissan NIM branding through consistent set of content placed in 4 large LED screens.

Running outdoors for all Hawks home games at the MCG, Optimist developed an interactive game that engaged kids and adults alike reminding audiences of the fun and excitement of a driving experience.

Both visually attractive, and engaging, the two pieces were placed in space cubes in the main thoroughfare of the MCG. Attracting audiences of both Hawthorn fans and opposing teams , the campaign was a success for Nissan Australia.

Creative Direction: Patrick Taylor

Technical Lead: Simon Burgin

3D Animation: Mitch Viney

3d Animation: James Johnson