NRL Brand Package

Broadcast Package

Animation Concept Development / Creative Direction / Animation 

Client: Channel 9 Wide World of Sports

WINNER: GOLD - Promax - Best Ident

Working from an initial design brief from Channel 9 Design, Optimist built the entire league of NRL team logos in neon sign formats for the 2019 NRL broadcast season. In order for the logos to translate into realistic neons, we needed careful consideration to re-design these iconic logos including the national treasure: the Wide world of Sports Logo.

We developed the industrial environments, lighting, camera moves and multiple variations also for the State of Origin series. This then became the overall look for the season package, therefore graphics kits were provided to various departments of broadcast and promos for a consistent look.

We were also commissioned to set design the film shoot for the State of origin series which included many shoot-specific motion pieces to be used as a backdrop in the shoot.