INTERACTIVE ACTIVATION

AGENCY: Visual Identity

CLIENT: Real Estate Australia

One of the largest hologram activations to be produced in Australia, this project didn't come without its challenges.  Working with the team at Visual Playground and VI agency, we commissioned a custom build of the 3 metre wide inverted pyramid for the activation.  This needed to be considered from many engineering viewpoints as well as aesthetics and safety.

We were there every step of the way from design, development, manufacturing, delivery and assembly.

This is still spoke of as a highlight to the conference many years later.